There are so many different opinions on this subject. I have found that most people have just that.... an opinion. They dont take the time to really do their homework and learn the facts.
We have all heard the old cliche` "Perception is Reality". Your truth may not be the same as my truth but none the less it is our truth with the facts we have.
Take this example of an exercise I did while taking a course at Landmark Education. The leader had two people in the class come up to the front of the room. One stood on his left and one on his right both looking at each other. He then held up a coffee mug but held it so the front of the class could see what they both were seeing but each of them saw only half the mug. He then asked each one to describe to the other what they knew about the object.
One described it as something like a pencil holder or a cup with no handles. The other described it as a cup with a handle, maybe a coffee cup. They each were looking at the same thing but from different views. They each had a different view and thought the others view was wrong. They were both right given their own point of view.
It was hilarious to everyone out in the audience. The one who was looking at the mug from the handle side was describing a totally different view from the person seeing just the flat side.
It is when we are willing to put our filters of "what we know" to the side and are willing to look at the cup from the other side that we see that even though we are looking at the same thing, the view is totally different.
I have heard the argument that cross selling in unethical, illegal and just downright bad business. I have also heard that it is the best thing since sliced bread. If you are considering having a dual role please visit our website http://www.commissionpros.com/ . I am sure you will find some useful information there.
I have taken the subject and looked at it from both sides of the fence and have formed my own opinion based on taking an educated look at the issue. What I have determined is this. It isnt for eveyone. For those who see the big picture it can be a very good thing for all involved. It is a way for you as a Realtor to have more control over the loan process that eventually helps you take care of your customer. You can help control the costs passed on to your client. And you can make a part of the loan commission instead of giving it all to another loan officer.
I am offering this article posted on Realtor.com back in 2002 on this very subject. This is not a "new fad". It is the way they do and have done business on the coasts and in places like Texas and New York for years.
http://www.realtor.org/rmomag.NSF/pages/mortoriginatemay02?OpenDocument
I invite you to read this and do your homework by visiting us at http://www.commissionpros.com/.
To your success,
Susan Davis
You can find great local Van Buren, Arkansas real estate information on Localism.com Susan Davis is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.
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